Selected 2007

Federico Cella

  • Current company Dominion
  • Location Uruguay
  • Industry Enterprise Software & Services

María and Federico, a mother-son team, founded AIVA in 1994. An initiative that started as a life insurance broker in Uruguay rapidly scaled to a financial services wholesaler with operations in +25 Latin American countries. The company provided Business Process Outsourcing (BPO) technology and services that reduce administration and market penetration costs for global investment and insurance companies such as Skandia, Allianz, Old Mutual, American Fidelity, BUPA and Swiss Life, among others. Since selection by Endeavor in 2007, the number of jobs at AIVA has grown by 606%.

In 2007, Federico was named “Entrepreneur of the Year” by Endeavor Uruguay.

AIVA was aquired by the Old Mutual Group in UK in 2012.

Federico went on to found other businesses such as Lynkos, a B2B network & CRM for leads generation; and CityCop, a social GPS for community watch.

In 2017 he co-founded his 4th company -Dominion- with new partners. Dominion is a UK based financial services platform that provides investment & savings solutions to the affluent & mass-affluet individuals. Through Dominion, investors have access to the world’s top fund managers, at minimums accessible to the world’s 30% adult population. Their mission is to translate complicated financial speak, into simple products that anybody can understand. These products, in combination with a best-in-class online service and +2,400 financial advisors in its clients’ home country, have rapidly secured Dominion with a global presence in +70 countries.

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