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HYP3R is an enterprise software and data company that transforms the way businesses use location marketing to acquire and engage customers. HYP3R’s key innovation is its location cloud – a unique dataset of over 450M profiles of the highest value travelers and consumers in the world. These profiles combine experiences shared publicly on social networks, online reviews, and smartphone location IDs to create a dynamic portrait of the customer – helping marketers understand consumers visiting their business and competitors, HYP3R solves the macro problem of companies with physical locations – the unknown customer. This has enabled the company to secure enterprise agreements with some of the largest companies in travel and retail, including Marriott International, Caesars Entertainment, Accor and Westfield. Fast Company named HYP3R one of the world’s most innovative companies in 2018 and 2019. The company has two sets of patents issued and is on track to triple annual recurrent revenue in 2019. HYP3R is pioneering the “third generation” of location marketing, with the chance to be one of the biggest global players in this emerging industry, one that Bloomberg estimates will grow to $15B by 2023.
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