Endeavor Global

Veronica Serra

Pacific Investments, Founding Partner

Pacific Investments 145x145

Veronica Allende Serra is the founding partner of Pacific Investments and Innova Capital Fund with 18 years of experience making investments in a variety of sectors, including private equity and growth investments. Innova Capital focuses on innovation and manages capital for selected families who have a long term view on their investments. Innova started investing in 2010 and its early investments include leading anti-fraud platform Clearsale and cable company Blue Interactive. Some of the most recent investments of Innova Fund are Dauper (food/brands), Accera (supply chain software), TradeForce (POS mobile service) and Movile - leading mobile content and services company in the Latam region.
In her private equity experience, Veronica lead a team that helped source and execute investments alongside One Equity Partners, between 2006-2013. Investments included, among others, Allied Advanced Technologies, Portal de Documentos and Wow! Nutrition.

Veronica has been actively involved in entrepreneurship as a mentor and helped establish series of companies, among which are Patagon.com in Brazil and also a holding that owned stakes in Mercado Libre (Nasdaq: MELI) and Wanako Games (sold to Vivendi). From 1998-2001, Veronica headed investments for Latin America of IRR LLC and from 1997-1998 she was an assistant to the CEO of Leucadia National Corporation. In 1996, Veronica was a summer associate with Goldman Sachs and between 1993-1995 she worked at Banco BBA Creditanstalt. Prior to BBA she worked in media and advertising. Veronica sits in the following Boards: Mercado Libre (NASDAQ: MELI), Allied Advanced Technologies, ClearSale S.A., ATMO Digital and Movile. She also sits on the nonprofit boards of iSmart Foundation (education), Instituto Sidarta (education) and is a senior advisor to Endeavor Global, where she mentors entrepreneurs and is a frequent panelist in the international selection panels. She actively collaborates with Fundação Estudar, where she was a director for three years and now a close supporter of the Personal Prep Scholars, a new program that is part of Fundação Estudar. Veronica is a member of the Group of 50 and co-founder of the Latin America Start up Challenge.

Veronica received her Master’s in Business Administration from Harvard Business School in 1997, was funded by a full scholarship through the Organization of American States and received a grant by Fundação Estudar. She graduated in Law from the University of São Paulo and Art and Advertising from Escola Panamericana de Arte. Veronica was born in Chile, grew up in the US and in Brazil, and is fluent in Spanish, English, Portuguese, French, Italian, and conversant in German. She holds Italian and Brazilian citizenships.

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