Vice President U.S. and Canada
Joanna is Endeavor's Vice President for the U.S. and Canada. In this role, she is responsible for establishing and growing Endeavor’s presence in these countries. This includes leading expansion, supporting existing affiliate operations as well as managing the global pre- and post-selection experience for entrepreneurs. In 2013, she launched Endeavor’s first U.S. affiliate in Miami.
Joanna joined Endeavor in January 2010 to head Endeavor’s expansion in the Middle East and North Africa. She is responsible for the launch of Endeavor Lebanon, Endeavor Saudi Arabia, and Endeavor Morocco.
Prior to joining Endeavor, Joanna spent six years with Unilever North America in brand management, brand development and sales. She was awarded an Acumen Fellowship in 2009, and worked in Mumbai on market access solutions for a social enterprise delivering emergency medical services. She earned her B.B.A. and M.B.A. degrees from Wilfrid Laurier University in Waterloo, Canada.
Joanna is based in New York City. She has been recognized as a Kauffman Fellow, and serves on the World Economic Forum’s Gender Parity Task Force and is a board member for Unltd USA.