Endeavor Global

Brian Swette

Brian Swette, Private Equity Investor

Brian Swette 145x145

Formerly eBay's Chief Operating Officer, Swette oversaw that company's international expansion, marketing and customer support that made eBay the most accessible and successful e-commerce site on the Internet. He was instrumental in expanding eBay into new product categories, such as used cars, and he improved the consumer interface, creating features like "Buy It Now," which allows consumers to buy auction items at a set price.

Prior to joining eBay, Swette was Executive Vice President and Chief Marketing Officer for the Pepsi-Cola Company. During his 17-year tenure, he was responsible for the worldwide marketing and advertising efforts for all Pepsi-Cola brands, and brought Lipton Iced Tea®, Aquafina® and the Starbucks Frappuccino® coffee drink to the Pepsi network. Additionally, he oversaw business strategy, brand architecture and new product activity, and helped introduce popular advertising campaigns, including the "Generation Next" equity. He also directed the marketing of Mountain Dew®, making it the fastest-growing beverage with $4 billion in sales.

Previously, Swette worked as a brand manager at Procter & Gamble. He is a trustee at the Arizona State University's Global Institute of Sustainability.

He holds a bachelor's degree in economics from Arizona State University.

From the Entrepreneurship Blog

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Endeavor Hosts 53rd ISP: 29 High-Impact Entrepreneurs from 9 Countries Join the Endeavor Network

April 10th, 2014 — by admin

Florianópolis, Brazil – April 10, 2014 – Endeavor selected 29 high-impact entrepreneurs leading 16 companies in 9 countries at its 53rd International Selection Panel. Endeavor now supports 917 Hi…

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Endeavor and Linda Rottenberg Profiled in The Christian Science Monitor

April 16th, 2014 — by admin

The Christian Science Monitor, a U.S.-based international news publication, recently profiled Endeavor CEO Linda Rottenberg and the story of Endeavor, spotlighting the organization's journey and its r…

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