Endeavor Global

Brian Swette

Brian Swette, Private Equity Investor

Brian Swette 145x145

Formerly eBay's Chief Operating Officer, Swette oversaw that company's international expansion, marketing and customer support that made eBay the most accessible and successful e-commerce site on the Internet. He was instrumental in expanding eBay into new product categories, such as used cars, and he improved the consumer interface, creating features like "Buy It Now," which allows consumers to buy auction items at a set price.

Prior to joining eBay, Swette was Executive Vice President and Chief Marketing Officer for the Pepsi-Cola Company. During his 17-year tenure, he was responsible for the worldwide marketing and advertising efforts for all Pepsi-Cola brands, and brought Lipton Iced Tea®, Aquafina® and the Starbucks Frappuccino® coffee drink to the Pepsi network. Additionally, he oversaw business strategy, brand architecture and new product activity, and helped introduce popular advertising campaigns, including the "Generation Next" equity. He also directed the marketing of Mountain Dew®, making it the fastest-growing beverage with $4 billion in sales.

Previously, Swette worked as a brand manager at Procter & Gamble. He is a trustee at the Arizona State University's Global Institute of Sustainability.

He holds a bachelor's degree in economics from Arizona State University.

From the Entrepreneurship Blog

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Endeavor Convenes Managing Directors from 20 Countries for Leadership Retreat

August 17th, 2014 — by admin

During the  54th Endeavor International Selection Panel in New York, Endeavor convened managing directors from all 20 of its affiliate offices for an annual MD Retreat. The aim of the program was to f…

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South Africa’s Vinny Lingham Announces Acquisition of Gyft, His Third Venture, By First Data

August 1st, 2014 — by admin

Mobile gift card provider Gyft, founded by Endeavor Entrepreneur Vinny Lingham, recently announced its acquisition by First Data, a payment technology solutions provider. Based in San Francisco, Gyft …

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