Endeavor Global

Brian Swette

Brian Swette, Private Equity Investor

Brian Swette 145x145

Formerly eBay's Chief Operating Officer, Swette oversaw that company's international expansion, marketing and customer support that made eBay the most accessible and successful e-commerce site on the Internet. He was instrumental in expanding eBay into new product categories, such as used cars, and he improved the consumer interface, creating features like "Buy It Now," which allows consumers to buy auction items at a set price.

Prior to joining eBay, Swette was Executive Vice President and Chief Marketing Officer for the Pepsi-Cola Company. During his 17-year tenure, he was responsible for the worldwide marketing and advertising efforts for all Pepsi-Cola brands, and brought Lipton Iced Tea®, Aquafina® and the Starbucks Frappuccino® coffee drink to the Pepsi network. Additionally, he oversaw business strategy, brand architecture and new product activity, and helped introduce popular advertising campaigns, including the "Generation Next" equity. He also directed the marketing of Mountain Dew®, making it the fastest-growing beverage with $4 billion in sales.

Previously, Swette worked as a brand manager at Procter & Gamble. He is a trustee at the Arizona State University's Global Institute of Sustainability.

He holds a bachelor's degree in economics from Arizona State University.

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July 10th, 2014 — by admin

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August 1st, 2014 — by admin

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