The Nielsen Company, SVP, Innovation Practice
Taddy Hall is a recognized authority in the fields of marketing, innovation, branding, and competitive strategy. His articles on innovation have appeared in The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, and CMO Magazine. Taddy is also coauthor of The Online Advertising Playbook, published by J. Wiley in April, 2007.
Over the last decade, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well as on the growth of a related consulting practice. In 2010 Taddy and Professor Christensen created Innovation Without Borders to deliver their unique tools and frameworks to senior executives and entrepreneurs in emerging markets. In 2011 alone, he led projects involving more than a dozen diverse companies in Brazil, Colombia, Mexico, and the Philippines.
Currently, Taddy works as SVP and global innovation expert for The Nielsen Company, where one of his mandates is to help Nielsen clients meet their top-priority goals for growth, profitability, and innovation.
Prior to joining Nielsen, Taddy served as COO at Meteor Solutions, a leading Social Media Analytics and Marketing company.
From 2003-2008 Taddy served as the Chief Strategy Officer for the Advertising Research Foundation (2003-2008) where he leveraged deep expertise in Media, Digital Technologies, and Research Methodologies to help senior executives succeed in challenging competitive contexts.
Taddy began his career in the Venture Capital / Private Equity Industry, working for Advent International both in the US (3 years) and Latin America (2 years). He transitioned from finance to operations, managing five venture-backed businesses – four of them technology/internet-related and one with retail, manufacturing, and real estate development business units.
Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. At Harvard, Taddy worked as an Independent Researcher with Competitive Strategy authority, Professor Michael. E. Porter, to develop and implement strategies for competitive, inner city economies.
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