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Adrian Garcia is an MBA candidate at ESADE Business School in Barcelona, Spain. He is interning with Endeavor Entrepreneur company Salado Media in Uruguay through Endeavor’s eMBA Program.
Within half an hour of stepping off the plane in Montevideo, I found myself at a restaurant table with the managing director of Salado Media, Endeavor Entrepreneur Andres Ameglio, conversing and sharing ideas on how his business could successfully grow in the U.S. market. This was your normal business meeting, just not with iced tea and something light to eat. Quickly our ideas flowed just like the juices from what seemed like a 2-pound steak on my plate, which Andres suggested that I order. By the end of the meal, I was in quite the food coma, but Andres kept talking strategy and about the future of the company with the voracity of a T Rex. There is a type of professional/family atmosphere here that is not contrived nor processed. It is the essence of Salado Media.
The scope of my project is to create a US market entry strategy for Salado Media, a film and commercial audiovisual production company. The thing is that they are so well positioned to enter that at first I was taken back by the numerous amount of viable avenues for them. In my previous professional experiences and projects, I was accustomed to working with companies that were trying to make up for their lack of talent or capabilities and therefore had limited choices. Now, I have all the tools one could ask for; it’s just a matter of analyzing and seizing the opportunities in the most strategic manner. The executive team already has some great ideas that are more traditional, but I have been able to add value by bringing in more innovative ones along with a structured approach that stems from experiences with other colleagues, my MBA education, and working in different business cultures and industries in the past. Together, the execs and I have been coming up with a strategy recipe that is a mix of the traditional, the new, and the creative.
Life outside of work has been just as dynamic. I share an apartment with another Endeavor eMBA , Tony, who is working for PedidosYa.com and studies at NYU Stern. It’s good to have a “partner in crime” with whom to trek around town, enjoy countless asados, and attempt to run off the provoletas and empanadas with, and also to bounce ideas off of concerning our respective projects.
Right now, I’m writing from Salado’s Buenos Aires office and have had the chance to meet more genuinely nice and accommodating people while also getting the chance to discover a new city. All together, my eMBA project has helped me to grow professionally, personally, and around my waistline.
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