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Executive Magazine, a Lebanon-based business news publication, recently featured Endeavor Entrepreneur company Beesline, founded by Maha Arayssi Rifai and Mohamad Arayssi, in a profile on the company’s business model and the impact of joining Endeavor’s network. Selected at the 51st International Selection Panel in Dubai, Beesline develops natural and effective skincare and beauty products derived from bee by-products, building a brand that is now sold at thousands of retail outlets throughout the Middle East region.
The article highlights the steady success of the company, growing from a small family venture in 1993 to a high-impact consumer products brand catering to an international market. Combining their professional backgrounds in pharmacology and chemistry, the founding team of siblings derived many of their product lines from research conducted into organic and sustainable compounds. In two decades, the business has now grown to 180 employees with revenues in the millions, demonstrating the opportunities for scale-up growth and investment in the region.
Since joining the Endeavor network in 2013, Beesline has received strategic guidance on their products and business strategy from local advisory board members and mentors. One recommendation was for the company to focus more on their lines of halal-friendly products in order to drive expansion to other Muslim countries in the region where the market is still niche. In addition, experts at a local Endeavor panel suggested that the company focus more efforts on marketing as well as talent development, areas that the founders are now working on enhancing as they eye plans for future expansion.
Read the full profile in Executive Magazine by clicking here.
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