Our Entrepreneurs

Company Snapshot

Armed with gel pens and trendy binders Tarek and Alaa are starting their own Egyptian revolution. The brothers joined their father’s company full time in 2005 with hopes of introducing modern business practices to Egypt’s stagnant stationery market. Since its founding in 1975, SASCO has become one of Egypt’s largest manu-facturers of stationery supplies. By the time the Sryo brothers joined, SASCO’s growth had stagnated and profits were declining each year as cheap Asian imports flooded the market. Within years of joining the company the brothers introduced successful new product lines, developed hypermarkets as a high-margin distribution channel, and doubled exports. Alaa and Tarek are in the process of making SASCO the standard bearer of innovation in the region while launching an e-commerce platform and expanding to five to six new markets each year.