Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Three Keynote Speakers Announced for the 2015 Endeavor Entrepreneur Retreat

March 2nd, 2015 — by admin

The invite-only 2015 Endeavor Entrepreneur Retreat will take place May 6-8 in Westchester, NY. Three top-tier keynote speakers have been confirmed for the event: - Kenneth I. Chenault is Chairman a…

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In the news

Mexico's Yogome Announces R&D Partnership with Yale University to Explore Educational Gaming

March 24th, 2015 — by admin

Yogome, the leading developer of highly engaging, educational mobile games for children in elementary school, has announced a two-year, research and development partnership with the play2PREVENT (…

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