Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Endeavor Reaches Milestone of A Thousand Entrepreneurs Selected with Spain's Shot & Shop and Miami's Kairos

January 6th, 2015 — by admin

During the 56th International Selection Panel in Miami, FL, Endeavor officially marked the selection of a thousand entrepreneurs since 1997. During an intense day of deliberations by groups of expert…

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In the news

Endeavor Launches Third Southeast Asian Country Affiliate in the Philippines

January 8th, 2015 — by admin

Manila, Philippines - January 7, 2015 - Endeavor announced that it will expand its presence in Southeast Asia with the launch of Endeavor Philippines, its third country affiliate in the region. Th…

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