Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Endeavor Investor Network Convenes Over 120 Entrepreneurs and Investors in NYC

May 13th, 2015 — by admin

On May 5th, the Endeavor Investor Network convened growth market leaders in New York City for a day of networking and learning. The invitation-only event gathered over 120 participants including Endea…

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In the news

Endeavor Insight Releases Southeast Michigan Scaleup Assessment

May 19th, 2015 — by admin

With the launch of its affiliate in Detroit, Endeavor has doubled down on scaleup entrepreneurs throughout the U.S. As part of this commitment, Endeavor Insight is launching the second in a two-part s…

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