Our Entrepreneurs

Martha Debayle

BBMundo

Martha Debayle Martha Debayle

Impact metric

34% growth in revenue since engagement
“I saw an opportunity to help new parents by providing need-to-know information and compelling multimedia.”
Country
Mexico
Industry
Consumer
Year selected
2002
Website

Company Snapshot

Martha has developed a business around her strong public image and celebrity status on Televisa, one of the world’s largest television networks. In 2000, she founded BBmundo, a multimedia company that produces content on motherhood, reproductive and child health, and other topics related to parenting. Poised to become the Martha Stewart of Mexico, Martha has grown her company from the initial start-up website BBmundo.com , and expanded it to franchise status complete with a magazine and talk show. Market leaders such as Gerber, Johnson’s Baby, Ford, Wyeth and Nestle have recognized Martha’s tremendous potential and developed partnerships with BBmundo.

Martha has one of the most impressive careers of any Mexican woman. Her vision is to use a multimedia strategy to build a brand and image with a focus on child development in the Spanish-speaking community. At 18, Martha began working as a radio DJ, television anchor, and childcare expert. From there she went on to cover a wide variety of events including the Grammy Awards, the Miss World and Miss Universe pageants, and the Oscars. Child development is where she found her real interest. Soon she made the transition to become the host of Televisa’s popular program “bbtips”, aimed at giving new parents and parents-to-be advice on child care.

Since selection by Endeavor, the number of jobs has grown by 344%.

Endeavor and BBMundo

At one point, Endeavor advised Martha to launch a magazine, which accounts for a substantial percentage of her revenues. Endeavor introduced her to editors and consulted in negotiations with publishers.

Martha also received help institutionalizing her business and improving client relationships, which has had a tremendous impact on sales and the company’s development. In addition to the eMBA program, she has benefited from global workshops, strategy sessions, and an Entrepreneur Summit.

Martha is generous with her time; she often creates airtime on her radio program to feature Endeavor Entrepreneurs and promote entrepreneurship.

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From the Entrepreneurship Blog

Events

40 High-Impact Entrepreneurs from 13 Countries Join Network at the 56th International Selection Panel in Miami; Endeavor Reaches Milestone of A Thousand Entrepreneurs Selected

December 12th, 2014 — by admin

Miami, FL – December 11, 2014 – Endeavor selected 40 high-impact entrepreneurs leading 22 companies in 13 countries at its 56th International Selection Panel. Endeavor now supports 1,030 High-Impac…

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2014 Global Entrepreneurship Summit in Morocco Spotlights the Endeavor Network

December 1st, 2014 — by admin

The 5th Annual Global Entrepreneurship Summit took place in Marrakech, Morocco this year, serving as one of the world's largest celebrations of entrepreneurs who bring ideas to life by creating ente…

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