Our Entrepreneurs

Mariano Elizari

Smowtion

Mariano Elizari Mariano Elizari
“I saw an opportunity to create a world-class online display ad business in Argentina.”
Country
Argentina
Industry
Technology
Employees
30
Year selected
2010
partners
Santiago Pinto, Andres Alterini
Website

Company Snapshot

Three serial entrepreneurs are out to prove that global companies are made in Argentina. In 2008, Andres, Mariano, and Santiago founded Smowtion, an online display ad network that helps publishers monetize their content by using proprietary technology to connect advertisers (including Adidas and Unilever) to over 200 million unique internet users worldwide through its network of over 120,000 publishers (websites, blogs, social networks, etc.).

Smowtion differentiates itself with a unique value proposition: its network includes thousands of small, niche sites and blogs from over 140 countries that fall under the radar individually, but collectively account for a significant share of users. Its network reaches millions of users in the US, France, Spain, and across Latin America and the platform is available in eight languages including Russian, German and Dutch.

Endeavor and Smowtion

Among services received, the entrepreneurs have benefited from the Ernst & Young Fellows program.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor Convenes Managing Directors from 20 Countries for Leadership Retreat

August 17th, 2014 — by admin

During the  54th Endeavor International Selection Panel in New York, Endeavor convened managing directors from all 20 of its affiliate offices for an annual MD Retreat. The aim of the program was to f…

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In the news

South Africa’s Vinny Lingham Announces Acquisition of Gyft, His Third Venture, By First Data

August 1st, 2014 — by admin

Mobile gift card provider Gyft, founded by Endeavor Entrepreneur Vinny Lingham, recently announced its acquisition by First Data, a payment technology solutions provider. Based in San Francisco, Gyft …

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