Our Entrepreneurs

Loai Naseem

Lomar

Loai Naseem Loai Naseem
Country
Saudi Arabia
Industry
Consumer
Year selected
2012
Website

Company Snapshot

The thobe, a traditional, robe-like garment worn by Arab men for centuries, is coming into the modern era thanks to Lomar, a Saudi fashion house led by designer Loai Naseem. Fed up with the shapeless, uniform cloth he was required to wear for myriad business and social occasions, Loai decided to apply his eye for design to create more comfortable and trendy options for Arab men. Lomar has overcome resistance from those who did not believe in modernizing the thobe and has established its position as a leading men’s traditional luxury brand since opening its first showroom in 2005. The company sells 50,000 thobes per year, with 380 employees and a large production facility. Now, it can use this leading position to take advantage of rapid growth in Saudi luxury goods, an important segment of the Middle East’s largest market.

From the Entrepreneurship Blog

Events

Greece's Kerstin Trikalitis, Co-Founder of Out There Media, Joins Jury at the 2014 Cannes Lions Festival

July 10th, 2014 — by admin

Endeavor Entrepreneur Kerstin Trikalitis, co-founder of Greece's Out There Media, was recently named to the jury in the "Mobile" category at the 2014 Cannes Lions Festival, a premiere international aw…

Read more

In the news

Brazil's Bebê Store Announces Acquisition of Competitor Baby.com.br; Receives Investment From Endeavor Catalyst

July 24th, 2014 — by admin

Bebê Store, a leading online baby goods retailer in Brazil co-founded by Endeavor Entrepreneur Leonardo Simão, recently announced the acquisition of Baby.com.br, one of its main competitors in the…

Read more

Contact us

Press center

Community

Newsletter Sign Up