“I saw an opportunity to take the tradition of Arabic coffee to a global audience. ”
- Saudi Arabia
- Year selected
Yatooq, a Saudi Arabian company founded by Lateefa Alwalaan in 2011, makes it easier and faster to brew Arabic coffee, a spicy coffee central to all social gatherings in places like Saudi Arabia, Bahrain, and the UAE. When made traditionally, Arabic coffee takes 20-30 minutes to prepare and requires over ten steps, and numerous ingredients to complete. Yatooq’s coffee brewer and Arabic coffee blend reduce brew time (75%) and effort required while consistently producing delicious Arabic coffee. With Lateefa’s selection, Endeavor Saudi Arabia would welcome its first female entrepreneur to its portfolio, an exciting addition who could serve as an inspiring role model for the country’s entrepreneurial ecosystem.