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Kaswara Al-Khatib

UTURN

Kaswara Al-Khatib Kaswara Al-Khatib
“I saw an opportunity to bring new and innovative channels for media consumption to the Middle East.
Country
Saudi Arabia
Industry
Consumer
Year selected
2014
partner
Soraka Al-Khatib
Website

Company Snapshot

From satire to soaps, Uturn provides the entertainment Saudis really want. Uturn is a multi-channel network that produces and features local Saudi content, creating an online viewership community spread across several social media channels. Its original and aggregated content fills a void in the many a country where the traditional, government-controlled state broadcasters have failed to engage a young audience. Its award-winning content includes two of the longest running online shows in Saudi, engendering a devoted viewership of 2 million subscribers and followers – the largest in the region.

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