“I saw an opportunity to help web publishers centralize and access content on a single system.”
- South Africa
- Year selected
- Sam Hutchinson
Founded by two serial entrepreneurs, Josh and Sam, Prefix has evolved from a web-applications developer into a content management system (CMS) provider for the publishing industry. The company offers two world-class products in Preditor CMS, a targeted content platform for magazine publishers and pMailer Enterprise, an email and SMS marketing and delivery service. Together, these products significantly reduce the cost of magazine print production for customers while exposing them new opportunities on the web and mobile platforms.
Josh also serves as Head of Measurement of the Online Publishers Association, ensure internet audience data for the country is accurate and well-understood to drive digital marketing spend. He also serves on the board of MIO Media, through which he founded Music Industry Online in 1999—an influential publication in the South African media landscape.
Endeavor and Everlytics
Josh and Sam have received guidance from a local advisory board on approaches for managing growth, which have been adopted in the firm’s current sales strategy. They have also participated in the Entrepreneur Summit, and participated as panelists for South Africa’s Excelerator program.
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