Our Entrepreneurs

Company Snapshot

Jose and Roberto are turning the silver screen into gold in the small cities of Mexico. Their company, Cinemagic, builds and manages high-tech, modern movie complexes in cities with populations of 50,000-150,000. With this niche focus, the entrepreneurs are well-positioned to take advantage of a gap in the domestic movie market: although the national cinema industry is valued at US$575 million, more than 200 small Mexican cities do not have a single movie theater. Recognized by CNN’s Expansion magazine among Mexico’s top ten entrepreneurs of 2010, Roberto and Jose are out to change these statistics by opening many new theaters and becoming a top movie chain in small cities.