Our Entrepreneurs

José Luiz Bhering Vaz

Pietra

José Luiz Bhering Vaz José Luiz Bhering Vaz

Impact metric

1,200+ products manufactured
“I saw an opportunity to build a strong national brand for flooring and wall covering products.”
Country
Brazil
Industry
Consumer Goods & Services
Employees
215
Year selected
2010
Website

Company Snapshot

Childhood friends who shared a passion for art and design, Luiz and Clair are covering a lot of ground in Brazil. Their company Pietra manufactures over 1,200 luxury flooring and wall covering products — all of which reflect a sophisticated design aesthetic previously unseen in the Brazilian market. Boasting consistently strong sales, Luiz and Clair have built a brand that is well-known by the most renowned architects and opinion leaders in Brazil. In part, this is because Pietra’s vertically integrated model is unique. The integration between factory and stores has allowed the company to anticipate consumer demand and translate it quickly into new products.

From the Entrepreneurship Blog

Events

WeXchange 2014 Forum Empowers Female Entrepreneurs with a Focus on Latin America

October 7th, 2014 — by admin

WeXchange is a platform dedicated to promoting the development of female entrepreneurs with a focus on Latin America by providing key networking, mentoring and growth opportunities. The 2014 WeXchange…

Read more

In the news

Argentina's Technisys Raises $13 Million in Funding Round, Receives Participation From Endeavor Catalyst

October 17th, 2014 — by admin

Technisys, an Endeavor Argentina entrepreneur company, raised $13 million in a Series B round of funding that included participation from Intel Capital, Alta Ventures, KaSZeK Ventures, Endeavor Ca…

Read more

Contact us

Press center

Community

Newsletter Sign Up