Our Entrepreneurs

Ines Berton

Intizen/Chamana

Ines Berton Ines Berton

Impact metric

100% growth in revenues since selection
“I saw an opportunity to combine ingredients from around the world to create high-quality, specialty teas.”
Country
Argentina
Industry
Consumer
Employees
10
Year selected
2008
partner
Guillermo Casarotti
Website

Company Snapshot

Through two tea brands — Intizen (2003) and Chamana (2007) — Inés and Guillermo are attacking the fastest-growing segments in the market: specialty teas and herbal infusions. Led by a complementary team blending Guillermo’s strong business background with Inés’ skills and reputation as one of the world’s luminaries in the art of tea — she has personally made teas for the likes of the Dalai Lama and the King of Spain — Intizen and Chamana are well positioned to become the industry leaders for high-quality Latin American teas.

Endeavor and Intizen/Chamana

With Endeavor’s support, Guillermo and Ines have focused on professionalization and expansion. Their firm continues to export to over 20 countries. They also benefited from a special project with BCG that had two objectives: 1) developing management and growth strategy; and 2) assessing sales strategy, pricing models, and management capacity.

The Entrepreneurs demonstrate commitment by participating as speakers at Endeavor events.

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40 High-Impact Entrepreneurs from 13 Countries Join Network at the 56th International Selection Panel in Miami; Endeavor Reaches Milestone of A Thousand Entrepreneurs Selected

December 12th, 2014 — by admin

Miami, FL – December 11, 2014 – Endeavor selected 40 high-impact entrepreneurs leading 22 companies in 13 countries at its 56th International Selection Panel. Endeavor now supports 1,030 High-Impac…

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2014 Global Entrepreneurship Summit in Morocco Spotlights the Endeavor Network

December 1st, 2014 — by admin

The 5th Annual Global Entrepreneurship Summit took place in Marrakech, Morocco this year, serving as one of the world's largest celebrations of entrepreneurs who bring ideas to life by creating ente…

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