Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor Investor Network's Latin American Venture Forum Gathers 160+ Entrepreneurs and Investors in Bogotá

September 16th, 2014 — by admin

Last week, Endeavor Global and Endeavor Colombia hosted the inaugural Latin American Venture Forum in partnership with Bancoldex. This event gathered over 30 of the most active regional funds in Colom…

Read more

In the news

Greece's Hellas Direct Named a National Champion by the European Business Awards

September 22nd, 2014 — by admin

The European Business Awards, an annual honor that recognizes innovation and ethics in the regional business community, recently named Greece's Hellas Direct to its rankings. Along with a selection of…

Read more

Contact us

Press center

Community

Newsletter Sign Up