Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

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Endeavor Jordan Hosts Second Annual "Catalyzing Conversations" Event with Top Members of the Global Network

June 30th, 2015 — by admin

Endeavor Jordan hosted the second annual 'Catalyzing Conversations' event in collaboration with the 59th Endeavor International Selection Panel in Amman. 'Catalyzing Conversations' is a multi-tiered e…

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Endeavor Jordan Hosts Second Annual "Catalyzing Conversations" Event with Top Members of the Global Network

June 30th, 2015 — by admin

Endeavor Jordan hosted the second annual 'Catalyzing Conversations' event in collaboration with the 59th Endeavor International Selection Panel in Amman. 'Catalyzing Conversations' is a multi-tiered e…

Read more

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