Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

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40 High-Impact Entrepreneurs from 13 Countries Join Network at the 56th International Selection Panel in Miami; Endeavor Peru Welcomes First Entrepreneurs

December 12th, 2014 — by admin

Miami, FL – December 11, 2014 – Endeavor selected 40 high-impact entrepreneurs leading 22 companies in 13 countries at its 56th International Selection Panel. Endeavor now supports 1,030 High-Impac…

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Report on Scale-Up Entrepreneurship in the U.K. Examines Research from Endeavor

December 19th, 2014 — by admin

A new report titled The Scale-Up Report on UK Economic Growth has identified the impact of scale-up companies on the country's economy and highlighted the importance of supporting high-impact, high-…

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