Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

Events

WeXchange 2014 Forum Empowers Female Entrepreneurs with a Focus on Latin America

October 7th, 2014 — by admin

WeXchange is a platform dedicated to promoting the development of female entrepreneurs with a focus on Latin America by providing key networking, mentoring and growth opportunities. The 2014 WeXchange…

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In the news

Argentina's Technisys Raises $13 Million in Funding Round, Receives Participation From Endeavor Catalyst

October 17th, 2014 — by admin

Technisys, an Endeavor Argentina entrepreneur company, raised $13 million in a Series B round of funding that included participation from Intel Capital, Alta Ventures, KaSZeK Ventures, Endeavor Ca…

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