Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor Hosts 53rd ISP: 29 High-Impact Entrepreneurs from 9 Countries Join the Endeavor Network

April 10th, 2014 — by admin

Florianópolis, Brazil – April 10, 2014 – Endeavor selected 29 high-impact entrepreneurs leading 16 companies in 9 countries at its 53rd International Selection Panel. Endeavor now supports 917 Hi…

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In the news

Endeavor and Linda Rottenberg Profiled in The Christian Science Monitor

April 16th, 2014 — by admin

The Christian Science Monitor, a U.S.-based international news publication, recently profiled Endeavor CEO Linda Rottenberg and the story of Endeavor, spotlighting the organization's journey and its r…

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