Our Entrepreneurs

Guillermo Casarotti

Intizen/Chamana

Guillermo Casarotti Guillermo Casarotti

Impact metric

100% growth in revenues since selection
“I saw an opportunity to combine ingredients from around the world to create high-quality, specialty teas.”
Country
Argentina
Industry
Consumer
Employees
10
Year selected
2008
partner
Ines Berton
Website

Company Snapshot

Through two tea brands — Intizen (2003) and Chamana (2007) — Guillermo and Inés are attacking the fastest-growing segments in the market: specialty teas and herbal infusions. Led by a complementary team blending Guillermo’s strong business background with Inés’ skills and reputation as one of the world’s luminaries in the art of tea — she has personally made teas for the likes of the Dalai Lama and the King of Spain — Intizen and Chamana are well positioned to become the industry leaders for high-quality Latin American teas.

Endeavor and Intizen/Chamana

With Endeavor’s support, Guillermo and Ines have focused on professionalization and expansion. Their firm continues to export to over 20 countries. They also benefited from a special project with BCG that had two objectives: 1) developing management and growth strategy; and 2) assessing sales strategy, pricing models, and management capacity.

The Entrepreneurs demonstrate commitment by participating as speakers at Endeavor events.

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From the Entrepreneurship Blog

Events

Endeavor Investor Network's Latin American Venture Forum Gathers 160+ Entrepreneurs and Investors in Bogotá

September 16th, 2014 — by admin

Last week, Endeavor Global and Endeavor Colombia hosted the inaugural Latin American Venture Forum in partnership with Bancoldex. This event gathered over 30 of the most active regional funds in Colom…

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In the news

Argentina's Socialmetrix Expands Presence to the U.S. with Miami Office

September 23rd, 2014 — by admin

Socialmetrix, founded by Argentine entrepreneurs Juan Manuel Damia, Gustavo Arjones and Martin Enriquez, recently announced that the company will expand its operations to the U.S. with a team in Miami…

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