Our Entrepreneurs
Felipe Howard
Latitud 90
Impact metric
3,000% growth in revenues since selection“I saw an opportunity to put Chile on the map as a premier tourist destination.”
- Country
- Chile
- Industry
- Consumer
- Employees
- 65
- Year selected
- 2002
- partner
- Alberto Gana
- Website
Company Snapshot
Childhood friends Felipe and Alberto are the entrepreneurs behind Latitud90, dedicated to the promotion, sale and operation of high-quality special-interest tourism in Chile. With their superior local knowledge of routes and landscapes in Chile, Latitud90 offers excursions not available through traditional travel channels: wine tours, salmon and trout fishing, sea kayaking among dolphins, even climbing volcanoes. Latitud90 has grown despite a global tourism recession, and is seen as the local leader in adventure tourism. Since selection by Endeavor, the number of jobs has grown by 710%.
Endeavor and Latitud 90
Endeavor Chile has devoted significant resources to Latitud90, and played a role in the company’s expansion. In addition to the eMBA program, which helped with a business plan, the Entrepreneurs benefited from legal, strategic, financial, and HR advice, and help solidifying partner relationships. They also received support from an Ernst & Young Fellow.
Felipe demonstrates commitment by regularly speaking on behalf of Endeavor.
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