Our Entrepreneurs

Felipe Herrera

Ventas Privadas

Felipe Herrera Felipe Herrera
Country
Argentina
Industry
Technology
Year selected
2012
Website

Company Snapshot

In Argentina, you don’t have to wait in line to get into the hottest private club—you just have to go online. With Ventas-Privadas (V-P, or “private sales”), Felipe Herrera is helping bring the explosively successful flash sales model to Latin America, where eCommerce is currently a US$43.5 billion market and is expected to more than double by 2014. In addition to flash sales, Felipe has bolstered his relationships with premium brands in Latin America by providing a range of eCommerce services, such as eFulfillment and logistics solutions. Thus far, Felipe has focused on expanding V-P in Argentina by strengthening the brand’s growing distinction in logistics and customer service. To date, V-P has more than 400,000 registered users and has fulfilled more than 60,000 orders, growing at a rate of 10% per month. Having just raised US$500,000 from an investor group that includes the founders of Buenos Aires-based tech powerhouse Globant, V-P plans to continue building its new operations in Brazil, Chile, and Colombia and become the leader in flash sales in Latin America.

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