Our Entrepreneurs

Company Snapshot

Internationally recognized as the leading jewelry designer of the Arab world, Azza Fahmy Jewelry (AFJ) is a family business that has evolved into the first Egyptian designer brand. Led today by Fatma Ghaly – the business-savvy daughter of original designer and founder Azza Fahmy – AFJ is home to two generations of female entrepreneurs. Featured in the Wall Street Journal, Forbes, Vanity Fair, and Harper’s Bazaar, and worn by the likes of Queen Rania of Jordan and British supermodel Naomi Campbell, AFJ’s hand-crafted, luxury jewelry has received significant international praise.

In December 2009, Azza Fahmy Jewelry celebrated its 40th anniversary of the Azza Fahmy label (established before the company) by launching its Opus Magnum collection. Together with British label Preen, AFJ showed its products at Fashion Week in New York.

As a member of the Jewelery Sector Steering Committee with the Ministry of Industry and Foreign Trade, Fatma is also involved in cultivating this nascent industry in Egypt.

Endeavor and Azza Fahmy Jewelry

Through the Endeavor network, Fatma has received introductions to designers and potential partners. Through the G-Lab program, she received advice on expansion, and has benefited from other services such as a local needs assessment and ad-hoc connections.