At Endeavor, we deeply regret the recent passing of Lidia María Riba.
Together with her business partner, Trinidad Vergara, Lidia was selected as an Endeavor Entrepreneur in 2003 for her Argentinian publishing house V&R Editoras.
The enterprise focuses on a genre of books previously unseen in Latin America: gift books with a message. With locations in Argentina, Brazil, and Mexico, V&R publishes books in both Spanish and Portuguese and continues to expand.
Lidia was a treasured member of the Endeavor family who participated actively in the Endeavor Argentina network and donated time to mentoring fellow entrepreneurs. She will be deeply missed.
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