“I saw an opportunity to expand Turkey's payment sector.”
As the fastest-growing reloadable prepaid debit card provider in Turkey, İninal provides Turkey’s unbanked population with access to plastic. Ininal aims to become the bank for the unbanked, by offering İninal cards with online/offline transaction capabilities. The company plans to introduce new products with additional services like bill pay and money transfer. Founded in 2012, İninal has quickly created an extensive distribution network including top retailers and government offices, making its products accessible to 90% of Turkey’s population. The company has also shored up a strong loyalty program with a network of leading retailers, such as Samsung and Joygame, who provide İninal users discounts and special offers.