Our Entrepreneurs
Carlos Balma
B2
“I saw an opportunity to integrate premium events planning with a marketing platform for top brands.”
- Country
- Brazil
- Industry
- Business/Professional Services
- Year selected
- 2011
- partners
- Felipe Ribeiro, Ricardo Librach Buckup
- Website
Company Snapshot
Founded in 2002, B2 organizes premium graduation events for Brazil’s universities and serves as a marketing platform for brands and advertisers to access Brazil’s burgeoning youth market. When the entrepreneurs graduated from university, they wanted to celebrate the occasion with their families, but Brazil’s universities do not sponsor graduation celebrations. Left to their own devices, they spearheaded a committee to organize a reception for their graduating class. The event was pulled off so successfully that they have since turned graduation celebrations into a successful business. B2 is quickly becoming Brazil’s go-to brand for premium youth events and a highly attractive channel for top brands.
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