Breno Nely Leite Praca
Impact metric535% growth in revenues since selection
“I saw an opportunity to help companies prevent costly mistakes.”
- Year selected
- Carlos Alberto Tamm
As college students, Breno and Carlos informally began developing software for small businesses. After graduating, they built on their experience by founding Mastermaq — a company that helps prevent the costly mistakes so common in small enterprises due to lack of financial knowledge and experience. Specifically, Mastermaq develops products that provide precise management controls for entrepreneurs of small- and medium-sized businesses, a niche not traditionally served by the large software houses. Since selection by Endeavor, the number of jobs has grown by 292%.
Endeavor and Mastermaq
In 2005, Endeavor helped the Entrepreneurs build Zethos, a consulting company for the consumers of Mastermaq.
In addition to local mentorship and operations advice, they have benefited from Global services including the eMBA program, Entrepreneur Summit, and Immersion Tour.
Although the Entrepreneurs live far from São Paulo, they still remain very active in the network, coming to São Paulo regularly for mentoring sessions.