Our Entrepreneurs
Bedriye Hülya
b-fit
Impact metric
371% growth in revenues since selection, and 67% increase in jobs“I saw an opportunity to enable Turkish women to empower themselves.”
- Country
- Turkey
- Industry
- Consumer Goods & Services
- Employees
- 314
- Year selected
- 2009
- Website
Company Snapshot
Bedriye is a rare serial female entrepreneur in Turkey. In her latest venture, b-fit, she created Turkey’s first national chain of women-only gyms, utilizing a franchising model that empowers other Turkish women. Since founding b-fit in 2006, Bedriye has grown the business to more than 190 gyms, all run by female franchisees and staffed by women only. B-fit has signed up thousands of members across a variety of socio-economic backgrounds and geographic locations, most of whom turn to the gyms for a sense of community as well as personal wellness.
Since selection by Endeavor, company revenues have grown by 425%.
Endeavor and b-fit
Through mentorships and key introductions, Endeavor Turkey has helped Bedriye resolve licensing issues, execute a franchise financing strategy, and properly structure financial outsourcing and reporting.
Bedriye demonstrates commitment to Endeavor by speaking at universities.
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