Our Entrepreneurs

Andres Alterini

Smowtion

Andres Alterini Andres Alterini
“I saw an opportunity to create a world-class online display ad business in Argentina.”
Country
Argentina
Industry
Technology
Employees
30
Year selected
2010
partners
Santiago Pinto, Mariano Elizari
Website

Company Snapshot

Three serial entrepreneurs are out to prove that global companies are made in Argentina. In 2008, Andres, Mariano, and Santiago founded Smowtion, an online display ad network that helps publishers monetize their content by using proprietary technology to connect advertisers (including Adidas and Unilever) to over 200 million unique internet users worldwide through its network of over 120,000 publishers (websites, blogs, social networks, etc.).

Smowtion differentiates itself with a unique value proposition: its network includes thousands of small, niche sites and blogs from over 140 countries that fall under the radar individually, but collectively account for a significant share of users. Its network reaches millions of users in the US, France, Spain, and across Latin America and the platform is available in eight languages including Russian, German and Dutch.

Endeavor and Smowtion

Among services received, the entrepreneurs have benefited from the Ernst & Young Fellows program.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Spotlight on Endeavor Uruguay: "Experiencia Endeavor" and "Women Entrepreneurs" events

April 30th, 2012 — by admin

Endeavor Uruguay recently gave aspiring entrepreneurs an exceptional chance to bring their dreams into focus with two successful events. The Experiencia Endeavor (Endeavor Experience) program h…

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In the news

2012 Milken Global Conference spotlights Endeavor Entrepreneurs, Endeavor CEO [with videos]

May 16th, 2012 — by admin

From April 29th to May 2nd, the Milken Institute convened its 15th annual Global Conference in Los Angeles. Experts from various fields gathered to discuss ways of leveraging economic activity and pol…

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