Vanesa Duran

  • Current company Vanesa Duran Joyas
  • Country Argentina

Over the past ten years, Vanesa Duran has built a multi-million dollar jewelry company that takes advantage of a powerful, direct selling model. Vanesa supplies high-quality jewelry with innovative designs at affordable prices to middle and lower income consumers throughout Argentina. The company offers two product lines: the hallmark brand, Vanesa Duran Joyas, and a more affordable alternative for daily use, Oversize Markets. Together they have established a strong brand presence for Vanesa Duran Joyas throughout Argentina that reaches over two and a half million customers annually. Today, nearly 50% of Argentines belong to the lower-middle and working classes, 13 million of whom fall into Vanesa’s target demographic.

The direct sales market in Argentina accounts for over 2 million jobs and is expected to employ 616,000 Argentines, 94% of whom are women. Vanesa has amassed a network of more than 21,000 resellers and distributors in Argentina. She provides her network of resellers, many of whom are women, the opportunity to launch lucrative, self-run ventures. Her resellers receive the highest commissions in the industry with no upfront personal investment. In addition to a 30% commission on goods sold, resellers have access to personal and professional development opportunities through trainings and workshops.

Vanesa has had an enormous impact on the entrepreneurial ecosystem in Argentina, where she is a paragon of women entrepreneurs. She has sought Endeavor’s guidance and expertise to help her roll out Vanesa Duran Joyas in Brazil. Vanesa has also sought strategic guidance to build upon her existing sales channels in Argentina, where she hopes to enable an additional 25,000 resellers to sell her jewelry.

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