Tirta Marta was established in 1971 as a pioneer in flexible packaging material. In 2010, Sugianto revamped his family’s plastics company by launching two groundbreaking eco-friendly technologies: OXIUM® (a natural additive to plastic that ensures rapid degradation) and ECOPLAS® a biodegradable plastic polymer made from tapioca). Through these products, Sugianto hopes to provide a long-term answer to the problem of waste accumulation and pollution. Today, over 90% of Indonesa’s modern markets and convenience stores exclusively stock OXIUM® plastic shopping bags. Additionally, since the active ingredient grows only in the tropics, Tirta Marta’s growth can provide cascading benefits to millions of farmers in tropical regions.
Although the popularity of eco-friendly products is on the rise in both developed and emerging markets, the limited supply of sustainable, environmentally friendly plastic has been a major bottleneck. In just two years, OXIUM® and ECOPLAS® have outperformed other technologies that have entered the marketplace in the last decade.
Sugianto’s ECOPLAS® has a 25% to 50% higher price-point compared to conventional plastic and is 200% to 500% less expensive than other bio-plastics. He has found a core customer base in sustainability-conscious retailers such as Sanuk, Billabong, Bata and Zara. Moreover, Tirta Marta’s proprietary technology and competitive pricing place it in a strong position to further its commercial growth. Sugianto has established a sizable network of manufacturing and sales partnerships throughout Asia and is gradually expanding his company’s reach to the U.S. and Latin America.
Endeavor has helped the Tirta Marta team develop its market entry strategy and validate key partners. Through Endeavor Indonesia, Sugianto has met with advisory boards to address challenges to scaling his company, including hiring key executives and sales strategies for his global expansion.
© 2015 Endeavor Global, Inc.
All Rights Reserved
Endeavor Global, Inc.
900 Broadway, Suite 301
New York, NY 10003
1 (212) 352-3200
Site by #BRITEWEB