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Silvina Leibenberghas worked in the retail industry since 1989, importing houseware goods to Uruguay prior to joining Lolita. Beginning as the Executive Director and later becoming Co-CEO with her husband Michel Cohen, Silvina has had a critical role in Lolita´s successful business model. Together, the pair has turned the tiny boutique into a global apparel retailer — Lolita is now an international brand that designs and sells female apparel in more than 70 stores in 12 countries.
Silvina is currently responsible for leading different product teams as they develop new collections. She graduated from Columbia Business School with “Certificate in Business Excellence” and her expertise includes innovation, design, visual merchandising, marketing, and strategy.
Michel and Silvina have leveraged Endeavor’s advice and transformed a troubled business into an international success story. The duo used Endeavor’s G-Lab program to help franchise expansion support, while Endeavor’s eMBA program brought key changes to management structure and product organization. Lolita further benefited from the Ernst & Young Fellows program and Entrepreneurship and Competitiveness in Latin America (ECLA) program. The team also attended Endeavor’s Entrepreneur Summit, gained strategy advice and key introductions through the local VentureCorps, and learned best practices in the area of international expansion from peer networking with fellow Entrepreneurs.
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