Selected 2008

Luiz Eduardo Rezende

  • Current company Prática
  • Country Brazil
  • Industry Industrials

Brothers André and Luiz have built Brazil‘s leading domestic food-production equipment manufacturer. Boasting a range of energy-efficient products — including ovens, coolers, refrigerating modules and bakery equipment — Prática now competes with large international brands for control of the Brazilian market. With a solid market presence in Brazil, the brothers continue to bring ever more high-quality jobs to their hometown of Pouso Alegre, and further fulfill their status as community role models.

With the support of Endeavor, the Entrepreneurs defined their commercial strategy and distribution channels. In addition to local mentorship, workshops, and MEG and EFEE programs, they benefited from the Global eMBA program and Entrepreneur Summit.

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