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South Africa, Consumer
Founded by Marco Carvalho and Ivan Zorn in 2008, Toys Talk creates, develops, and brings to market high-quality and high-tech toys for children. Toys Talk enhances a child’s play experience through technology designed to “edu-tain” them without distracting from organic, imaginative play. One way in which the company does this is through bringing characters to life with voice and movement features, in addition to complementary digital games. With headquarters in Belo Horizonte, Brazil, and Shantou, China, Toys Talk has a global presence and has been recognized by international industry magazines including Toys World and Toys News.
The company’s explosive growth has been driven by sales of existing product lines including Spark Dogz, one of the “Top 10 Most Wanted Toys in 2011” according to industry press. Toys Talk has sold over 600,000 units of Spark Dogz in 14 different languages across 22 countries. Toys Talk also develops smart toys using beloved characters through licensing agreements with DC and Disney. Its creative development team keeps a finger to the pulse of the toy industry, mapping trends to develop toys that fit market demand. Meanwhile, global sourcing enables the company to manufacture these toys with low-cost hardware.
The entrepreneurs joined Endeavor at a critical inflection point as they evaluate different distribution models to achieve global sales. By establishing strategic distribution partnerships, the company expects to increase its market penetration to a total of 40 global markets.
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