South Africa, Healthcare
Through its video surgery equipment, Confiance helps doctors perform minimally invasive surgeries that leave smaller scars and have quicker recoveries than traditional open surgeries. While video surgery is a relatively standard practice in US hospitals, only premier hospitals in Brazil can afford the equipment. Confiance manufactures and sells the best cost-benefit solution to video surgery equipment in Brazil. For patients, it allows for minimally invasive surgeries and significantly reduces post-operative pain and recovery time. For hospitals, the technology reduces spending per patient and increases bed turnover.
Confiance is the first local manufacturer to target second-tier private hospitals that cannot afford high-end international products. It is also the first and only Brazilian company to have obtained all licenses and permits for government bids for public sales. Awarded High-Impact Company of the Year by Brazilian’s leading SMB magazine in 2013, Confiance dreams of closing the gap between the elite and second-tier hospitals by making video surgery accessible to a broader population.
Through its proximity to clients, Confiance offers more hands-on post-sales assistance than foreign competitors. Its R&D incorporates feedback from surgeons. Based on this feedback, the entrepreneurs plan to expand into additional surgical specialties, introduce product upgrades, and begin to sell internationally.
Confiance is transforming an established industry by targeting an underserved segment and reimagining customer service standards. The fledgling company, Confiance needs help establishing its brand and refining its marketing and sales strategy. Endeavor’s mentorship has given the company guidance on these areas in addition to helping it to strengthen its management team and evaluate funding options.
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