Arief Widhiyasa

  • Current company Agate
  • Country Indonesia

With over 120 developed games and partnerships with premier Japanese studios, Agate Studio is one of Indonesia’s leading game development studios. Operating within a US$661M market, Agate Studio creates a wide array of B2C games available on mobile apps and online, including the popular and award-winning Football Saga 2. The company expects to reach 720,000 monthly active users (MAU) and around 80 corporate clients, generating US$3.5 million in revenue. As one of Indonesia’s first game developers and the first to offer advertising and training game services, Agate has become the go-to studio for businesses seeking to utilize these tools.

Agate already counts Samsung, Unilever, Ford, and Nokia as corporate clients, for whom it develops innovative marketing or educational tools. In the B2C market alone, the company has seen MAU grow year-over-year by 157%. It was the first Indonesian company invited to the Tokyo Game Show, one of the industry’s largest expos boasting over 200,000 attendees. Agate has partnered with some of Japan’s top gaming companies, including Square Enix, to develop games and learn industry best practices and gain know-how.

This young company has looked to Endeavor’s expertise to capture additional ground in the increasingly crowded Indonesian gaming market. Endeavor’s mentors have helped Arief and his team strategize, striking a balance between its low-risk, low-return B2B business and the hit-or-miss B2C market. The entrepreneur plans to leverage the Endeavor Investor Network in order to raise funds to further invest in product development, ensuring it maintains its qualitative edge. Evidenced by the launch of Gedebuck, Agate’s instructional online gaming community, Arief aims to give back and mentor Indonesia’s young entrepreneurs.

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