Whether shopping online or in stores, three quarters of female consumers find the process of finding and choosing the right makeup frustrating. Fortunately, Carolina Bañales and Agustina Sartori are revolutionizing cosmetics for the 21st century through AdviseMeTech, a web-based program that allows women to virtually try on makeup through their own uploaded images. The company’s B2B software is embedded in retailers’ websites, while its B2C ecommerce platform, GlamST.com, allows women to directly try on and purchase products online.
By combining a virtual makeover platform with social features, the platform creates a positive community where users may shop for and share new looks. AMT’s proprietary algorithms are calibrated for each product, realistically expressing specific textures, shades, and colors more accurately than competitors. The technology also monitors real-time product availability and each user’s purchase history to offer intelligent recommendations. AMT has partnered with global brands like L’Oreal and Maybelline.
A recent partnership with global cosmetics retailer Sephora allows customers to purchase all GlamST.com products through Sephora’s online store, garnering AMT a 5% commission per sale. As its customer base approaches a critical mass, AMT plans to introduce a data service that sells metadata on consumer preferences to large brands.
AMT’s rapid growth has challenged it to formalize its internal processes and corporate structure. Carolina and Agustina belong to the 6% of Latin America’s tech industry made up of female entrepreneurs. As such, they serve as important mentors and role models for young women in the region looking to start tech ventures. Endeavor has provided an advisory board to the entrepreneurs to counsel their growth. In addition, AMT has leveraged the Endeavor Investor Network to access capital in their latest round of financing.
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