High-Impact Entrepreneurship

Two Endeavor Entrepreneurs named “Women to Watch” by The Next Web

The Next Web, a top blog for tech news and business, has named two Endeavor entrepreneurs to their new list of “Latin American Start-ups: 10 Women to Watch.” The list comes on the heals of Rio de Janeiro’s recent Dell Women’s Entrepreneurs Network, which hosted several leading Latin women in the start-up scene. Profiles of the Endeavor-supported Entrepreneurs are reprinted from The Next Web below:

Julie McPherson is the co-founder and Director of New Business of Tiaxa, a company supported by Endeavor. An American, she met her Chilean husband while working at an investment bank in Chile in 1996. She then returned to the US and co-founded Tiaxa in 2000 with 5 associates. At the time, the company was based in Miami and focusing on services such as WAP portals and ringtones. It changed quite a lot since then: commercially headquartered in Santiago de Chile since 2002, it provides all kinds of data solutions to telcos, from billing infrastructure.

This shift reflects the growing importance of data in the operators’ revenues; its clients include Nextel, Vivo and America Movil. Tiaxa is mostly focusing on Latin America, where its main offices are currently located. It’s the area of expertise of its founders and an interesting one: text messaging took off earlier there than in the US. Julie is also based in Latin America; she came back to Santiago to open the local office. According to Julie, Tiaxa has been growing very fast lately and is one of Chile’s main tech exporters. Julie also supports other women entrepreneurs, thanks to the Impakta program initiated in Chile by women from the Endeavor network. Through tailored advice such as business mapping, it helps these female entrepreneurs to take their businesses to the next level.

Martha Debayle, a radio and TV anchor born in Nicaragua, raised in New York City and based Mexico, is the founder of media brand BBMundo (which translates as “Baby World”). Launched in 2000, it includes a web portal, a magazine, a radio program and a discount card. It targets future and current parents, particularly mothers. Its motto is “Because you can always be a better mom”. Since its selection by Endeavor in 2002, its revenues have grown as much as 1,000% thanks to partnerships with brands such as Johnson’s Baby and Nestlé SMA, according to the network’s website.

Martha Debayle is a celebrity in Mexico: to give you an idea, her recent wedding made it to the front page of popular magazine Quién. Last year, she was listed as one of the “10 most influential women in Mexico” by web portal De10, which belongs to Mexican newspaper El Universal.

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