High-Impact Entrepreneurship

Turkish home décor brand ilio gains traction in high-end design world

Endeavor Entrepreneur brother and sister duo Demir and Mehtap Obuz have been making a splash in the international design world. Products from the pair’s recently launched home décor line ilio were showcased among other cutting edge designs at the International Contemporary Furniture Fair (ICFF) and in a limited edition MoMA design store collection, Destination: Istanbul.

The ICFF took place this past May in New York City and showcased 500 contemporary design brands from across the globe. Visitors to the ilio exhibit saw the line’s tableware, accessories and furniture collection and learned the stories behind the pieces.

The MoMa Store collection highlights emerging Istanbul designers in an effort to make available “lifestyle items usually found only in Turkey.” Click here to shop Destination: Istanbul, which features a number of award-winning ilio pieces, such as the forest-handmade crystalline stemware set designed by Demir and the kat kat storage system designed by Mehtap.

Demir and Mehtap are two of Endeavors newest entreprenuers, selected at the May 2011 London International Selection Panel. Mehtap founded Demirden, which she grew into one of Turkey’s leading design and brand management firms, almost two decades ago. Building on the success of Demirden, she and her brother launched ilio two years ago with the goal of achieving success outside Turkey’s borders. It seems like the two are well on their way!

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