Argentina-based Endeavor Entrepreneur Socialmetrix and ad:tech London have partnered to extract and analyze ad:tech’s London social media data. Ad:tech London launched today at the Olympia Hall & Convention Center and will last two days. The event brings together more than 6,000 marketing, communications and advertising professionals from the UK and the U.S. and will highlight keynote conferences from some of the most renowned leaders.
“We are very pleased with this partnership. The ad:tech London team and Socialmetrix have worked together to create a model where ad:tech can take advantage of our technology and improve its knowledge about its audience interests and characteristics”, says Martín Enriquez, CEO and Cofounder at Socialmetrix.
Socialmetrix is providing ad:tech with the latest technology for social media monitoring and analysis, enabling the event organizers to have a deep understanding of the attendees’ opinions and feelings about the contents and speakers showcased during the two days of congress—all in real time.
“After evaluating Socialmetrix technology and its benefits, we [were] very enthusiastic with the possibility of increasing the attendees’ engagement with our brand and our speakers, as well as with knowing more about the desires and opinions of our audience”, says Matthew Appleby, Marketing and Communications Director at ad:tech London.
“By using our technology, ad:tech London will be able to incentivize attendants to interact with the ad:tech brand in a more ‘fluid’ way while collecting and processing their opinions and making adjustments, if needed, to the contents’ programming based on people’s opinions”, adds Enriquez.
For those following the event from their homes and offices, who want to keep up with the social chatter about ad:tech London, Socialmetrix is publishing a real-time monitoring platform displaying stats and comments published online about ad:tech.