High-Impact Entrepreneurship

Company press release: Smowtion celebrates its third anniversary

PALO ALTO, Calif., Nov. 8, 2011 /PRNewswire/ — Just three years ago this month, Smowtion (www.smowtion.com), a technology company focused on providing products and support for advertising networks, was a startup in the burgeoning Latin American high-tech sector. Today as an established Sell Side Platform (SSP) with more than 150,000 long tail publishers in 130 countries, the company has achieved all of its early goals and more.

The numbers speak loudly of Smowtion’s success in a highly competitive industry:

- 250 million unique users worldwide
- 5 billion monthly impressions
- 5,000 ads served per second
- $3 million paid to publishers

“From the beginning, providing extraordinary customer service has been our number one priority,” said Andres Alterini, Smowtion’s CEO. “Our success is based on helping advertisers reach the right audience and ensuring that publishers always have ads to run. It’s a balance that has served us well.”

To meet the demanding requirements of a world-class customer service operation, Smowtion has increased its workforce tenfold since 2008, added U.S. offices in Palo Alto and Miami and fortified its high-performance, geographically distributed technology. The results have been impressive:

- 200 million rows of revenue data, impressions, clicks and conversions are processed every hour
- 30,000 sites are automatically reviewed and audited for content compliance every day
automated fraud prevention mechanisms constantly audit advertising traffic

“Another factor that has contributed to our growth is the excellent relationship we enjoy with partners like Yahoo, RightMedia AppNexus, OpenX, TrustE, ComScore, Quantcast and Facebook,” said Alterini. “As the world economy improves, Smowtion’s prospects for the coming years seem brighter than ever.”

Part of the process of evolving from a startup to a fully-realized member of the Internet publishing community is the acceptance of corporate responsibility. To this end, Smowtion, as a member of the Internet Advertising Bureau (IAB), has joined with many of the industry’s largest players to take part in an effort to protect online privacy by accepting the industry’s Self-Regulatory Principles for Online Behavioral Advertising (OBA).

About Smowtion

Smowtion is a technology company specializing in developing products and solutions that help target quality audiences for the online advertising industry. Its proprietary technology helps more than 150,000 publishers—including Web sites, blogs and social networking sites that reach over 250 million users worldwide—through display ads and customized solutions. In 2010, Smowtion was included on Endeavor’s List of High-Impact Entrepreneurs at the 36th International Selection Committee.

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