Prominent entrepreneur and marketing guru Seth Godin was in Istanbul last week, and graciously visited the Endeavor Turkey office on February 23 to meet with numerous Endeavor Entrepreneurs and other members of the local Endeavor network. Check out video clips below.
In a speech, Godin had this to say about Endeavor’s model:
What’s exciting to me about Endeavor’s mission is Endeavor surrounds entrepreneurs with people who are probably thinking about the opportunity differently. When you add this perspective to the entrepreneurs’ ideas, then you have a chance to create a new norm. But since the entrepreneur is leading an initiative that’s never been done before, the road map of where he wants to go and how he’s going to get there becomes imperative; yet, nobody can tell him exactly how to embark on this unknown adventure step-by-step. Local knowledge is essential but more essential than that is Endeavor’s role as a compass providing a sense of direction to help entrepreneurs figure out where they are and where they want to go.
More generally, Godin discussed the common mindset of pursuing careers that are safe, valuing complacency over risk. This, he says, is where entrepreneurs come in. “Any time you find yourself doing a routine ‘job,’” he says, “you need to fire yourself. An entrepreneur’s job is to think.”
He also offered specific tips for running a business — for instance, the importance of “think[ing] of solutions where you would reduce the risk of the person to whom you are selling your product.”
Referring to Endeavor’s goal of helping entrepreneurs scale their business, Godin also discussed limiting forces that keep entrepreneurs from growing infinitely big, and answered common questions from Endeavor Entrepreneurs. Overall, the Entrepreneurs found Godin’s advice to be extremely valuable, and appreciated the chance to participate in this special event.
Thank you to Büke Çuhadar from Endeavor Turkey for contributing to this article.