High-Impact Entrepreneurship

Perform acquires majority stake in Endeavor Entrepreneur company Mackolik

Endeavor Entrepreneur Erdem Yurdanur is the considered by many to be the godfather of the growing software development community in Istanbul. He runs Kokteyl, a software incubator that develops web-based businesses and backend software. Erdem is also the CEO of Mackolik Internet Hizmetleri Ltd.Şti., an amalgamation of the different sports related websites developed by Kokteyl and its partner, Coretech.

The following are excerpts from a recent press release detailing the acquisition of Mackolik by “Perform”. See original release here.

Perform Group plc (“Perform”), the global market leader in the distribution and commercialisation of sports content across connected digital platforms, announces that it has acquired a majority stake in Mackolik Internet Hizmetleri Ticaret A.S. (“Mackolik”) which owns and operates a number of Turkey’s leading independent sports websites including mackolik.com and sahadan.com

Perform is acquiring an initial 51% stake in the business for cash consideration of [USD$22.6 million] 40.8 million Turkish Lira (TRY) (£14.6 million).

Erdem Yurdanur, CEO of Mackolik, commented: “The internet initiative we started in Turkey 13 years ago has achieved significant local success. We are extremely happy that we completed an acquisition process, which will expand our success to a global scale. We understood the importance of being global better when we were selected as an Endeavor Entrepreneur in 2010 and now the future looks more promising for us. This acqusition proves the importance of producing quality content and we hope that it will serve as an example to other entrepreneurs in Turkey as well. Needless to say, I am look forward to hearing about further succes stories from Turkey in the future.”

Mackolik is the market leader in digital sports media in Turkey, operating 10 sports websites. These include Turkey’s top two most visited sports sites – mackolik.com and sahadan.com, which averaged over 7.8 million and 8.5 million monthly unique users across the 5 months ending May 2012, up from 5.7 million and 6.9 million for the same period in 2011, representing growth of 37% and 23% respectively.

Its websites contain a mix of original sports editorial content, live scores and social features including forums and moderated chat. The sites are available in desktop formats and via a range of smartphones and tablet platforms.

Oliver Slipper, joint CEO of Perform commented: “We continue to execute our strategy of augmenting our strong organic growth with selective acquisitions and are delighted to have announced the acquisition of Mackolik.

“Turkey is a hugely exciting opportunity for Perform, given the rapid growth in online advertising and internet usage and its young and growing population. Within this important geography, Mackolik is the clear market leader with a fantastic portfolio of websites and content. We are delighted to be able to welcome Mackolik to the Perform Group.”

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