High-Impact Entrepreneurship

PedidosYa launches in Colombia

PedidosYa.com, the Uruguay-based online food ordering leader in Latin America that allows users to quickly find restaurants and order food from its website, iPhone and Android apps, has launched in Colombia.

PedidosYa.com arrived in Colombia this month, starting in Bogotá with more than 40 restaurants and 290 branches. Included among them are a number of important restaurant chains, such as Presto, PPC, Fruterias Patty y Don Jediondo, and also well-known restaurants such as Casavieja, Palos de Moguer, Tahi Sushi and Arepas DC.

The company was founded in Uruguay by Endeavor Entrepreneurs Ariel Burschtin, Ruben Sosenke and Alvaro Garcia in October of 2009. Currently, it operates in six countries in Latin America: Uruguay, Argentina, Chile, Brazil, Puerto Rico and recently Colombia. PedidosYa already works with more than 2,500 restaurants including brands like Burger King, Kentucky Fried Chicken, Denny’s, Presto, PPC, California Burritos, Benihana, Romario and Itamae Sushi.

The opening in Colombia is complemented by the launch of the Android app, which adds to the one already launched in December of 2011 for the iPhone. These apps detect the users’ location through GPS and list a number of restaurants that deliver to the specified location.

Alvaro Garcia, co-CEO at PedidosYa.com, says, “We are really excited with the goals we have been achieving and we are optimistic about our future plans. More and more new customers and restaurants choose our service and enjoy its benefits. Launching in Colombia is another important milestone in our international expansion strategy, helping us remain leaders in the Latin American market.”

PedidosYa.com is supported financially and strategically by Kaszek Ventures, the venture capital firm led by Hernan Kazah (co-founder of MercadoLibre) and Nicolás Szekasy (former CFO of MercadoLibre), and Atomico Ventures, the technology venture capital firm founded by Niklas Zennström (co-founder of Skype).


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