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Endeavor Entrepreneur María Noel Ache was featured on CNN Español as the founder of AIVA, a company that provides technology and outsourcing business services to investment and insurance companies in the Latin American, Caribbean and Pacific Rim regions. In the […]
December 3rd, 2013 — by adminRead more
In the news
Reuters reporter Jennifer Rogers sits down with Endeavor Board Chairman and former Warner Music Group CEO Edgar Bronfman, Jr. for its “Wealth Effect” video series to discuss his passion for philanthropy and Endeavor’s mission. The […]
November 11th, 2013 — by adminRead more
Latest Video(video) Endeavor Entrepreneur María Noel Ache Featured on CNN Español
December 3rd, 2013
Endeavor Entrepreneur Amr Shady, founder and CEO of T.A. Telecom, was recently profiled in Entrepreneur Country, a British magazine that identifies successful global entrepreneurship success stories. Author Jonathan Simnet, a senior advisor at Ariadne Capital, notes that Shady was quick to identify that mobile operators across the Middle East would need help developing content. To read the article, click here.
The article is the latest to highlight Amr’s achievements. Shady became an Endeavor Entrepreneur in 2011 and has since been a model for fellow MENA entrepreneurs in the Endeavor Network. A frequent attendee of Endeavor ISPs and tours, Amr also has benefited from the services of an Ernst & Young Intrapreneur (arranged by Endeavor) and attended the inaugural session of the Endeavor Stanford Leadership Program in 2012, a one week course at the Stanford GSB in Palo Alto specifically geared to Endeavor Entrepreneurs.
Over 300 members of the Endeavor network are expected to in San Francisco later this month for Endeavor’s 5th Endeavor Entrepreneur Summit. The June 19 – 21 Summit promises to be a great networking event as well as a chance to hear from some amazing speakers.
The all-star line-up includes:
• Jack Dorsey, Co-founder & Chairman, Twitter; Co-Founder & CEO, Square.
• Ben Horowitz, Co-founder & General Partner, Andreessen Horowitz. Voted VC of the Year in 2011, Horowitz is widely considered one of the leading serial entrepreneurs turned investors in Silicon Valley.
• eBay President & CEO John Donahoe. In 2012, Donahoe oversaw eBay in enabling $175 billion of commerce in 2012 (roughly 18% of all e-commerce worldwide).
• SurveyMonkey CEO Dave Goldberg, who has raised over $450 million in equity financing for the world’s largest survey company.
- Bain & Company Partner and acclaimed business writer Chris Zook, who has been named one of the top 50 business thinkers by The Times of London.
Other notable confirmed speakers include company culture guru Jenn Lim (Zappos, Delivering Happiness); tech entrepreneur and sustainable food & agriculture angel investor Ali Partovi (Code.org, invested in Farmigo and Bright Farms); Cowboy Ventures founder and Kleiner Perkins Caufield & Byer partner Aileen Lee (also a former exec at the Gap, Odwalla and NorthFace); Jawbone co-founder & CEO Hosain Rahman; former Google exec and U.S. Navy officer Roy Gilbert; and Mitch Free, founder of MFG.com, the leading online marketplace for manufacturing products; and Alex Asseily, Jawbone co-founder and State Founder and Executive Chairman.
Attendees can also expect:
• Exclusive “fireside chats” with long-time Endeavor supporters Fadi Ghandour, Wences Casares, Chris Schroeder, Gina Bianchini, John McIntire, and Andres Moreno of Open English
• Small-group “hot topic” sessions with Endeavor Global Board Member Nick Beim; Amazon.com SVP International Diego Piacentini (a smash hit in his session at the 2011 Summit); Y Combinator Partner Geoff Ralston and a dozen others
Endeavor Entrepreneurs who registered earlywill also join 20+ of Silicon Valley’s leading venture capital investors during a June 19th gathering of the Endeavor Investor Network (scheduled to take place just before the Summit kicks off). To register, click here.
General registration is now closed but there are a few limited spots left for entrepreneurs and international network members who have confirmed with affiliates but failed to register. Register today!
“A Spirit for Enterprise,” a recent Financial Times article, featured Endeavor and its Co-Founder & CEO, Linda Rottenberg. Written by Joe Leahy, an attendee of Endeavor Brazil’s March 2013 Global Entrepreneurship Congress in Rio, the article examined the entrepreneurial ecosystem in Brazil.
According to Leahy, while Brazil’s economy was traditionally dominated by very large corporations, over the last ten years the entrepreneurial ecosystem has expanded rapidly. The article cited studies completed by Endeavor and Global Entrepreneurship Monitor that reflect the growing trend towards entrepreneurship. Endeavor’s study concluded that a high percentage of Brazilian students (60%) are considering becoming entrepreneurs. GEM’s report found that roughly one out of four Brazilian adults either own or are starting a business.
Likewise, the prevalence of entrepreneurship in Brazilian culture and of Brazilian entrepreneurs in international news has grown. Rottenberg spoke of how, after Endeavor launched in Brazil, a dictionary editor called her when he added the word “entrepreneur” to a Portuguese dictionary. In the Brazilian soap opera major “Avenida Brasil,” a major character is a woman from a favela who sells hair products she developed herself. (Perhaps Leila Velez, an Endeavor Brazil entrepreneur and the co-founder of hair salon Beleza Natural, inspired this character). And most recently, Jorge Paulo Lemann, a Board Member of Endeavor Brazil, made international news when it was announced that he and Warren Buffett were in talks to purchase Heinz.
Leahy also spoke with policy makers who felt that to encourage more “high-impact entrepreneurs” to scale their businesses, the Brazilian government needs to limit barriers to growth like higher taxes and labor laws for large companies.
To read the article in full, please click here.
The Fourth annual Impulsa Forum will be held in Girona, Spain on June 26 and 27. This year’s Forum will feature an expanded program and continue the organization’s goal of promoting entrepreneurship among young people in Spain. In a sign of rising interest in Europe in the Endeavor model, the Forum has invited Endeavor president Fernando Fabre to speak about high-impact entrepreneurship and Endeavor’s experience in building vibrant networks that multiply the effects of entrepreneurship across a society.
The Forum will feature a series of keynotes and workshops and conclude with the 2013 Prince of Girona Awards ceremony. Registration for the Impulsa Forum is open for both junior and senior attendees. In both cases, people wishing to attend should complete the online registration form available on the Forum website.
Chilean TV Show Brings Endeavor Stories to Life: Arch Daily, Buscalibre and Prey Among Highlighted Companies
This past weekend marked the launch of Demprendedores, broadcast on CNN Chile and Vive TV Chile, an 8-part series that looks at the challenges and successes of five Chilean tech entrepreneurs. Three of the five are Endeavor companies including ArchDaily, Buscalibre and Prey Project. Another featured company, Maker Space, is the second venture for Tiburcio de la Carcova, who became an Endeavor Entrepreneur with his original company Atakama Labs. The fifth company, Mediastream, was a candidate at Endeavor’s recent International Selection Panel in Buenos Aires. Each of the episodes, broadcast weekly, looks at the five companies and founding entrepreneurs from a different focus. Following an introduction to each company’s products/services, the show looks at themes including marketing, founding vision, successes, failures and social responsibility.
To see a preview (in Spanish) of Demprendedores, click here or view the video below.
Reprinted from the OnStartup blog. Original article written by Dharmesh Shah can be found here.
I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot’s marketing blog (over 1.5 million visits a month).
It’s sad that most of those pitches fall flat and are likely to be completely ignored. A waste of time and money for everyone.
For example, here’s a pitch from a PR professional. I’ve changed it slightly to avoid embarrassing anyone:
“I’m working with a wonderful new business… The owners grew up together and decided to go into business… it’s a story I’m sure your readers will care a lot about!”
Uh, no. I don’t really care about their story. No one else probably will either — except maybe their moms.
Don’t get me wrong. I’m sure the entrepreneurs are great people, but many entrepreneurs can tell a tale of struggle and euphoria and heartbreak and someday, against all odds, turning their dreams into reality and making their business a success. While occasionally we might be inspired or motivated, for the most part we’re just not that interested in other people’s stories. Unless those stories are particularly remarkable we’re more apt to just keep living our own dreams and writing our own stories. So, the things we’re interested in is not other people’s stories, but information that helps us write our own.
So what should you do if you’re trying to spread the word about new products and services, landing new customers, bringing investors onboard… all the stuff you hire PR agencies to do for you or, more likely, try to do on your own?
If you’re looking for press, forget the formulaic, cookbook approach to crafting a winning media pitch. That approach may result in coverage in a few outlets… but not the ones you really want.
Quick rule of thumb: Any media outlet that will do a story based on a crappy pitch is a media outlet that will get you crappy exposure.
Let’s pretend you’re thinking about pitching me. (You can apply the following to any media outlet or blog, though.)
Here’s what to do and not to do:
Don’t tell me your story is unique.
No offense, but it really isn’t. There are thousands of Ramen noodle stories. There are thousands of 3 am “Eureka!” stories. There are thousands of maxed-out credit cards, relatives won’t return your calls, last-minute financing savior stories.
Your story is deservedly fascinating to you because you lived it, but to the average reader your story sounds a lot like every other entrepreneur’s story. Claiming your story is unique creates an expectation that, if not met, negatively impacts the rest of your pitch.
And if your story truly is unique, I’ll know. You won’t have to tell me.
Don’t tell me how much a little publicity will help you.
Never waste time by explaining how this could be a win-win relationship or, worse, by claiming you want to share your wisdom because you simply want to help others.
I know you want publicity, and I know why. I get it. We’re cool.
Know what I’ve done recently.
It’s easy to think, “Hey, he recently wrote about choosing a co-founder, so I should pitch a story about how I help people find co-founders”.
Um, probably not. If I just wrote about co-founders, I’m probably good for a little bit on that topic. Never assume one article indicates an abiding fascination with a particular topic.
But do feel free to pitch if you aren’t a member of the choir I just preached to. Different points of view catch my attention; same thing, different day does not.
Know my interests.
You certainly don’t need to know I enjoy late-night walks on the beach. (Hey, who doesn’t?) But skim a few posts and you’ll know I have a soft spot for company culture, startup funding, and startup marketing.
So if you really want to get my attention, don’t use the tried-but-in-no-way-true “mention you really enjoyed something recent the writer wrote” approach.
Instead put your effort into finding an angle that may appeal to my interests. If you can’t be bothered to do that you’ll never get the publicity you want.
Forget a profile piece.
Straight profile pieces that tell the story of a business are boring. (At least I think so, which is why I don’t post those)
The best articles let readers learn from your experience, your mistakes, and your knowledge. Always focus on benefiting readers: When you do, your company gets to bask in the reflected PR glow.
So, I don’t want to know what you do; I want to know what you know. If you started a company, share five things you learned about landing financing. If you developed a product, share four mistakes you made early on. If you entered a new market, share three strategies you used to steal market share from competitors.
And while you may think the “5 steps to” or “4 ways to” approach is overdone, keep in mind readers love them… and even if I decide not to frame the story that way, developing mental bullet points ahead of time is a great way to organize your information (which helps me) and ensure you have great talking points (which definitely helps you.)
Realize that the more you feel you need to say… the less you really have to say.
Some people think bloggers are lazy and look for stories that write themselves. I can’t argue with the lazy part, but I really don’t want to read a 1,000-word pitch with a comprehensive overview of the topic and a list of semi-relevant statistics. The best products can be described in a few sentences, and so can the best pitches:
So now let’s get specific. Pretend you’re crafting your pitch:
Remember: forget what you want.
Many people think, “Wow, it would be awesome if OnStartups.com ran a story about our new product—think of the exposure! So many VCs would read it! We’re looking for funding!”
Maybe so, but unless you focus on how readers can benefit from the story (learning about your new product isn’t a benefit to readers), that’s not going to happen.
Then, think about what I want.
I want to inform and occasionally – hopefully – entertain readers; the more you can help me accomplish that goal, the more interested I am in what you have to say.
Then craft your pitch with publicity as a secondary goal.
In the example above, the PR pro didn’t offer readers anything. His only focus was on getting publicity to benefit his clients.
Flip it around and focus solely on how you can benefit readers. When you do, your company will benefit by extension.
For example, if you want to spread the word about:
· New products or services: Share four lessons learned during the product development process; describe three ways you listened to customers and determined how to better meet their needs; explain the steps involved in manufacturing products overseas, especially including what you did wrong.
· Landing a major customer: Describe how you changed your sales process to allow you to compete with heavy hitters in your industry; share three stories about major sales that got away and what you learned from failing to reel them in; detail the steps you took to quickly ramp up capacity while ensuring current customers needs were still met.
· Bringing in key investors: Explain how you helped investors embrace your vision for the company; describe four key provisions that create the foundation for a solid partnership agreement; share the stories of three pitches to VCs that went horribly wrong and how those experiences helped you shape a winning pitch.
Sound like a lot of work? It is, but it’s worth it. When you offer to help people solve problems and learn from your mistakes, bloggers and writers will be a lot more interested.
More importantly, readers will be more interested in the news you want to share because first you helped them—and that gives them a great reason to be interested in your business.
Andrés Albán and Mauricio Hoyos were selected to be Endeavor Entrepreneurs in 2012 for their technology-based company, Conexred, which uses PUNTORED – its electronic network of more than 40,000 points-of-sale with coverage in 760 municipalities – to provide payment, collection, and distribution services for virtual goods.
Albán and Hoyos are now expanding their activities in Colombia with the purchase of Geelbe, the first Latin American online private shopping club. Geelbe was founded in Colombia in 2010 and has succeeded in transforming the business into a model for ecommerce in the country. For Albán, the Geelbe purchase is a strategic move for both companies: “We see an interesting growth dynamic in Colombian e-commerce and believe that part of that success involves effectively reaching the country’s unbanked population, which is estimated to be more than 40% of Colombia’s population. We believe that we can reach a greater number of customers by focusing on and structuring innovative credit and promotional tools, as well as new means of payment, to enable Geelbe to expand its customer base.”
According to Geelbe Colombia’s General Manager, Juan José Cabal: “This capitalization marks a milestone in Geelbe’s history. It was clear to us from the outset that we needed investors that had an entrepreneurial background so that they could use their business experience and best practices to accelerate the growth of our company.”
Serial entrepreneurs Andrés and Mauricio have not only been responsible for the exponential growth of Conexred, but also the growth of the companies in which they have invested: Brainwinner, a software development company, and Cellvoz, a pre-paid Internet telephony service provider. Exemplifying the multiplier effect of Endeavor in Colombia, the Conexred entrepreneurs continue to search for opportunities to invest in the tech sector, in the financial sector, and in high-impact, social enterprises that provide services or products to the base of the pyramid.
17 High-Impact Entrepreneurs Selected at Buenos Aires Panel: Endeavor Reaches 500th Company Milestone
Endeavor selected 17 High-Impact Entrepreneurs from 11 companies from Argentina, Brazil, Chile, Colombia, Greece, Mexico, South Africa and Uruguay at its 48th International Selection Panel. Endeavor now supports 801 High-Impact Entrepreneurs from 500 companies in 15 emerging and growth market countries. The entrepreneurs were chosen at a panel held from May 6-8 in Buenos Aires, Argentina.
“It’s exciting to have so many new companies join the Endeavor community,” said Endeavor Co-founder and CEO Linda Rottenberg. “And it’s very special to have an ISP held in the birthplace of Endeavor, where some of our greatest entrepreneurs have come from!”
The International Selection Panel (ISP) is the culmination of a rigorous multi-step selection process. At the ISP, top local and international business leaders interview candidates about their businesses and high-impact potential, and then vote on whether or not candidates become Endeavor Entrepreneurs. Post-selection, Endeavor provides entrepreneurs with customized services, including introductions to local and international business mentors and volunteers from Fortune 500 consulting firms. Endeavor Entrepreneurs have had a significant track record of creating thousands of jobs and building sustainable growth models in their home countries.
Endeavor will host three additional International Selection Panels this year: Johannesburg, August 2013; Palo Alto, CA, October 2013 and Dubai, UAE, December 2013.
Brief descriptions of the selected entrepreneurs and companies follow:
Entreprenuer: Ariel Gesto
Company: InvGate (www.invgate.com)
Description: InvGate develops software for IT infrastructure management that allows medium-to-large enterprises to configure, monitor and manage all of their IT assets remotely, as well as centralize IT help requests. By incorporating the latest trends in Web 2.0, gamification and social networking, InvGate is able to deliver an innovative and user-friendly interface.
Company: Belatrix Software SA (www.belatrixsf.com)
Description: Belatrix provides software innovation and quality assurance services to firms across multiple industries in North America and Europe. Belatrix is engaged by customers to co-innovate with them, ideate, design, and develop custom software products and to ensure that existing software products perform as expected. Belatrix hopes to lead the trend as IT outsourcing moves away from India: the company has operations in Argentina, Peru, and the US.
Entrepreneur: Darci Schneid
Company: Sirtec (www.sirtec.com.br)
Description: SIRTEC builds and maintains electrical networks for power utilities in Brazil, ensuring that the electrical providers meet key performance indicators related to frequency and duration of energy disruptions. With 900 employees, SIRTEC currently services three large utilities in Rio Grande do Sul (RS), providing third party implementation, repair, and transmission services
Entrepreneur: Jamie de Paula
Company: Neoway (www.neoway.com.br)
Description: Neoway’s proprietary Market Intelligence Software (SIM) accesses and analyzes large, publicly available databases in Brazil, aggregating the relevant information for customers to generate business leads. Neoway’s software can isolate information across a variety of key market factors with intuitive data visualization outputs. Currently, Neoway’s core client base spans the healthcare, construction and oil and gas sectors.
Entrepreneur: Pablo Godoy
Company: Inzpiral (www.inzpiral.com)
Description: Inzpiral is a BI software solution company consisting of three product platforms, each compiling, consolidating and analyzing large data sets for the optimization of pricing and distribution strategies. Inzpiral’s solutions primarily apply to the Retail/CPG market, however, Pablo has also proven his platform’s value to mining and telecommunications customers. Operating solely in Chile, Inzpiral is set to expand to Peru in 2014 and has managed to maintain a 100% client retention rate with some of Chile’s largest retail and CPG companies.
Company: Glüky Group (www.gluky.co)
Description: Glüky provides corporations with the technology, strategy, and operational capacity to design and implement incentives programs for employees, sales channel partners, and clients. Its new cloud-based platform, the Glüky Network, harnesses the power of social networking features to provide clients with a robust platform to recognize, reward, and effectively motivate their employees and partners.
Entrepreneur: Christos Papadimitriou
Company: Papadimitriou (www.papadim.com)
Description: Papadimitriou is a family business founded in 1939 in Kalamata to export currants from the Pelopponese region of Greece. In the late 1990′s, Papadimitriou transformed to become a producer of all-natural balsamic vinegars and mustards in unique Mediterranean flavors, all derived from currants. Today it sells these value-added products in major supermarkets in Greece, where it is the balsamic vinegar market leader, as well as in 28 export markets.
Entrepreneur: Juan Carlos Guerra
Company: Eco-Klin (www.ek.com.mx)
Description: Eco-Klin offers Mexican auto shops nationwide an integrated, environmentally friendly solution for their waste management needs. This consists of auto parts washing machine service, used oil collection, and hazardous waste collection. Clients receive credits for each liter of used oil collected, which can be used to defray the cost of the other services. Eco-Klin then sells the collected oil to re-refineries at a significant profit.
Company: IPETH (www.ipeth.edu.mx)
Description: IPETH, a new university based in Puebla, Mexico, offers bachelors degrees in physical therapy and primarily targets low-income students who would not normally enroll in a four-year degree program. The university focuses on providing world class instruction and solid employment opportunities for alumni. IPETH is now expanding with a new campus in Mexico City and new undegraduate and post-graduate degree programs, and plans to rapidly scale its enrollments over the next few years.
Company: Metrix Software Solutions (www.isometrix.com/index.php)
Description: In a global regulatory environment that is becoming increasingly standardized and stringent across industries, companies are at risk of irresponsible corporate practices and violating industry requirements for which they can be heavily fined. Metrix Software Solutions offers evaluation tools that review governance, risk management, and compliance (GRC) status in real-time and display it for company personnel in a user-friendly, fully-customizable dashboard. Metrix first launched its proprietary GRC software product, IsoMetrix, in the mining sector in South Africa, and has since expanded across industries and geographies.
Company: AstroPay (www.astropay.com)
Description: AstroPay enables international ecommerce websites to accept local payments from Latin America. Through its innovative platform, AstroPay addresses the three fundamental problems facing the Latin American e-commerce consumer: it provides a payment method for those without an international credit card, protects against phishing and identity theft, and prevents purchases from being rejected because of the merchant company’s regulations.
Endeavor Mexico nominated four Endeavor Mexico Entrepreneurs to participate in a roundtable conversation on entrepreneurship with President Barack Obama during his visit to Mexico City in early May.
Over two days, President Obama met with President Peña Nieto on a range of issues that affect the nations’ relationship, including security, government reform, and the importance of job growth and entrepreneurship. “I also want to work with the Mexican government,” President Obama said in a speech at the Anthropology Museum, “because I believe that the long-term solution to the challenge of illegal immigration is a growing and prosperous Mexico that creates more jobs and opportunities for young people here.”
During the roundtable conversation, Endeavor Mexico Entrepreneurs, Enrique Gómez Junco (Optima Energia), Alfredo Suárez (AliBio), Moís Cherem (Enova) and Gabriel Manjarrez (Micel) spoke with Obama and his team about the challenges and opportunities they face as entrepreneurs. They also praised the work Endeavor is doing to build support networks for entrepreneurs in Mexico and around the world.
“This event was really unique,” Enrique Gómez said. “It is the first time in our history that our governments focus their attentions in develop entrepreneurship as the main tool to help Mexico develop faster.”
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