By Jaime Tardy
Everyone has had fear. It’s human nature to be fearful of a tiger. But why does it tend to get in our way in business so much? I’ve had the chance to ask millionaires and experts about their fear and how they pushed past it. Google defines fear as:
“An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.”
Fear is just an unpleasant emotion. That’s it! There are a ton of other unpleasant emotions, but for some reason this one can stop us from really becoming what we want to in life. It stops us before we start. If you want to have an amazing 2012 and beyond you need to find a way to fight your fear. Below are action items for you to do to get past the fear you have in your business. Choose at least one today to fight your fear.
You Don’t Have to Be Fearless
Earlier this year I was able to ask Seth Godin a question about fear. I asked:
“Do you use excuses because of fear? How do you recognize them and get past them?”
“Oh yeah, all the time. And the fact is, in our highly-leveraged world, where anyone can write a book on Tuesday and publish it on Wednesday, if I wasn’t using excuses I’d be a master of myself and would be producing tons of stuff. I ask myself, ‘What’s important enough to be afraid for?’ In those areas I’ll strip away the excuses. I’ll focus so much energy to do the things that I think are important enough. And in other areas of my life I will succumb. No one is Clark Kent and fearless. You don’t have to be Clark Kent to do what you want to achieve.”
You don’t need to be fearless! You just need to overcome it just enough to take action in spite of it. Millionaire Frank McKinney, who calls himself a real estate daredevil and creates $30 million dollar dream homes, said this about fear:
“The first emotional reaction to the thought of undertaking a risk is fear. So we’re afraid. That’s normal. That’s natural. Then we go and do our homework with that fear firmly embedded in the back of our minds, and as we’re researching, we are subconsciously looking for a way to say no. Realize that. Don’t let it happen. Realize there is a force at work subconsciously in your mind that is tempting you to say no. That’s the primary difference between my career and most others, especially in real estate, that I don’t let the fear that is there stop me. I’m afraid every day of my life. I admit it–I’m like an alcoholic that admits he’s an alcoholic. I admit I have fear every day, but I don’t let it stop me. That is the primary difference.”
Over and over again I hear it. You don’t need to be fearless! Frank also says you should exercise your risk like a muscle, and I think you can do the same thing with fear. Once you start to face it using the techniques below, you will get better and better at facing it.