Yemeksepeti, a leading Turkish food ordering website founded by Endeavor Entrepreneurs Nevzat Aydın, Melih Ödemiş and Cem Nufusi , has announced its acquisition of a majority stake in the Jordanian site ifood.jo. The company has expanded its operations to eight countries with this latest acquisition as it looks to become the top service of its kind in the MENA region.
The Jordanian brand becomes the fourth brand to join Yemeksepeti’s expanding portfolio, alongside Yemeksepeti.com, foodonclick.com, and clickdelivery.gr. In total Yemeksepeti serves over 3.5 million registered users and takes over 100,000 orders per day. ifood.jo, which launched in January 2012, is a market leader in Jordan, serving 25,000 registered users per year and an average of 500 orders per day. It is partnered with over 200 restaurants in Jordan, according to the company’s website.
“Jordan’s startup ecosystem is in its blossom period,” said Yemeksepeti’s CEO Nevzat Aydin. “It has a young and early adapter demographic, mindful entrepreneurs who want to make a difference, and local and international investors who are keen on the regional opportunities.”
It is just over a year since Yemeksepeti’s expansion into Saudi Arabia and Lebanon with FoodOnClick. Before that, in 2012, it was the injection of a funding round from New York’s General Atlantic that helped them launch into the MENA region.
In order to continue to grow their reach, which also extends to Russia, Aydin said in a statement that “understanding the dynamics of the emerging markets is major to our motivational and tactical force. We believe that with this know-how, we will succeed also in Jordan and help ifood.jo to reach its milestones and potential. Meanwhile, we plan to continue our global expansion with similar investments.”
Selected by Endeavor in 2007, Yemeksepeti’s founders have received strategic guidance from and introductions to Endeavor mentors, and have attended and participated in a number of Endeavor events around the world. Endeavor Catalyst also participated in Yemeksepeti’s 2012 $44 million funding round, led by General Atlantic Partners.
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