High-Impact Entrepreneurship

Next Web features Osker Hjertonsson as “Gringo” entrepreneur in Latin America

Swedish Endeavor Entrepreneur Oskar Hjertonsson was featured in a recent Next Web article, Latin American Startups: Nine ‘Gringos’ You Should Know. The article profiles nine successful European and American entrepreneurs who have chosen to make Latin America home to their startup companies, in hopes of taking advantage of the growing number of economic opportunities in that region.

Oskar’s story is highlighted as follows:

Oskar Hjertonsson, as you may guess from his name, is a Swedish entrepreneur. Oskar is based in Santiago, Chile. Currently Groupon‘s General Manager for Latin America, he helped building out the daily deals website in the region. Indeed, Groupon entered the local market in June 2010 by acquiring Clandescuento.com, the daily discount site he had created a few months earlier. It wasn’t Oskar’s first company in Chile as he had already co-founded the classifieds website Needish in 2007.

Besides his role at Groupon, Oskar is also a private investor in startups. According to his AngelList profile, he “invests in 5 startups at US$25k a year.” One of these companies is the event planning service Welcu, the only Chilean company that participated in 500 Startups’ acceleration cycle this summer (see our previous story).

The full article can be found here.


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