High-Impact Entrepreneurship

Next Web features Chilean “Gringas” Julie McPherson and Anette Krohn

Endeavor Entrepreneur Julie McPherson, and Anette Krohn, Operations Manager at Endeavor Chile, have been featured in a recent Next Web article, Latin American Startups: Eight “Gringas” to Watch Out For. The article profiles eight women who have moved to Latin America to work in entrepreneurship, finding great success.

The two women are highlighted as follows:

Julie McPherson

Earlier this year, we listed Julie McPherson as one of Ten Women to Watch in the Latin American tech space. Indeed, regardless of nationality, Julie is a key figure in the Chilean tech ecosystem. She describes the company she co-founded, Tiaxa, as “a one-stop-shop for the Latin American telecom industry.” Launched in 2002 to provide services such as WAP portals, the company pivoted a few years ago; its core business is now to help telcos with their data service infrastructure.

An American, Julie met her Chilean husband in 1996 while working at an investment bank in Santiago. She then returned to the US, where Tiaxa was created in 2000, before moving back to Chile where the company has been headquartered since 2002. Julie is committed to developing the local business ecosystem; she’s supporting other female entrepreneurs thanks to the Impakta program she co-initiated in Chile with fellow women entrepreneurs from the Endeavor network.

Anette Krohn

Anette Krohn is the Operations Manager at Endeavor in Chile. As you may already know, Endeavor is a non-profit organization that supports entrepreneurs around the world, with a particular focus on emerging countries. It started operating in Chile in 1998 where it currently supports around 50 ventures, “after screening more than 3,000 candidate companies.” Besides its offices in Santiago, Endeavor Chile launched operations in 2010 in the city of Temuco, 670 km south of the Chilean capital.

Anette, who studied at the universities of Gothenburg and Uppsala in Sweden, joined Endeavor Chile in 2004. Before joining the organization, she worked at Swedish companies in Europe and South America. She then went on to work at Trade Chile, a company whose mission is to “facilitate investment and trade to and from Chile”. The country seems like a perfect fit for her: this mother of two lists “hiking, skiing and sailing” as her favorite hobbies.

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